The Shirlington Local

Own your category in Shirlington.

Get the support of the Shirlington community.

A premium direct-mail piece delivered monthly to carefully selected households around Shirlington. One business per category. No competing dentist beside your dentist ad. No second realtor. No second HVAC company.

3,000 targeted households One business per category Ad design included QR offers + tracking

Check Category Availability

Questions? Call or text (415) 812-0529.

Initial edition planned for approximately 3,000 targeted households surrounding Shirlington.

The Monthly Mailer

Be the only business in your category in the Shirlington edition.

Preview our two-sided, glossy 14-point cardstock mailer, delivered monthly to Shirlington-area households.

Front + Back

The Shirlington Local — Edition Preview, showing the front and back of the 9 × 12 mailer side by side.

The Shirlington Local front and back edition preview

Match your ad to the edition preview

Small — $250 / edition

Compact spaces along the bottom of the front and back.

Standard — $500 / edition

Medium spaces in the lower front and middle back.

Premium — $900 / edition

Larger spaces on the front and a wide placement at the top of the back.

Presenting sponsor — $1,500 / edition

The wide front placement directly beneath the Shirlington masthead.

The preview’s price labels match the tiers below. The mailer is 9 × 12 inches on each side. Final ad dimensions and your specific placement are confirmed in your agreement before signing.

Why The Shirlington Local

Not mass mail. Shirlington focus.

We build each monthly edition around the Shirlington neighborhood, selecting the households most relevant to businesses serving the Shirlington community. Your ad appears inside a piece residents immediately recognize as being exclusively all about Shirlington.

One business per category

When your category is reserved, competing businesses in that category are excluded from the edition. Your message gets the lane to itself.

Hyper-focused distribution

The value is not “thousands of random impressions.” It is a defined number of targeted households in and immediately around Shirlington.

Trackable direct mail

We can design a unique QR offer for your business and track scans and response activity so you have more than a vague awareness metric.

Simple value

Know exactly what each household exposure costs.

Based on an initial 3,000-household edition, every ad tier can be expressed as a simple cost per targeted household for one monthly mailing.

3,000

targeted Shirlington-area households

Small neighborhood ad$250 ÷ 3,000 households

8.3¢ / home

Standard ad$500 ÷ 3,000 households

16.7¢ / home

Premium ad$900 ÷ 3,000 households

30¢ / home

Presenting sponsor$1,500 ÷ 3,000 households

50¢ / home

Choose your ad

Your category stays yours.

Choose a position. Once your business category is reserved, we do not sell that category to a competitor in the same edition.

Small

$250

per monthly edition

8.3¢ per targeted household

Compact presence for neighborhood businesses that want efficient reach.

Standard

$500

per monthly edition

16.7¢ per targeted household

Balanced visibility, strong value, design and QR campaign included.

Premium

$900

per monthly edition

30¢ per targeted household

Larger visual footprint for a stronger neighborhood presence.

Presenting sponsor

$1,500

per monthly edition

50¢ per targeted household

Dominant placement associated with The Shirlington Local edition.

Prices are per monthly edition, based on approximately 3,000 targeted households. Your agreement lists the editions you purchase and any minimum commitment; there is no automatic renewal. Final dimensions, placement, household count and price are confirmed before signing.

Included

We make the ad easy to run.

Check availability

Complete the short form. We confirm your category and help you choose an ad size.

Sign your agreement

Your order specifies the editions, price, category, dimensions and placement. Your category is reserved when both parties sign, subject to payment by the agreed deadline.

Send your materials

Share your logo, offer, photos and message. We design your ad and include a QR link to your offer or website.

Approve your ad

Review the final proof and approve it by email or text before it goes to print.

Pay before printing

Payment is due after final artwork approval and by the deadline in your agreement, before printing.

Reach the neighborhood

We arrange printing and submission to USPS for your agreed mailing area. Unique QR links help track scans and response activity.

Check availability

Find out if your category is available.

Tell us about your business. We’ll confirm availability and help you choose your ad.

Questions? Call or text (415) 812-0529.

Check your category

Start with your business details.

Check availability with no obligation to purchase. We’ll follow up with your options and advertising agreement.

Questions? Call or text (415) 812-0529.